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Impact of Trial Feedback in Live Streaming e-Commerce: Evidence from Make-Up Products.

Weijia YouKexuan AnYujie XieYutong ZhangGuijie SongLulu ChenJinmou Hu
Published in: WHICEB (2) (2023)
Keyphrases
  • live streaming
  • product information
  • electronic commerce
  • peer to peer
  • multimedia
  • recommender systems
  • streaming video