Influence of Social Media on Corporate Heritage Tourism Brand.
Dandison C. UkpabiHeikki KarjaluotoPublished in: ENTER (2017)
Keyphrases
- social media
- social media streams
- information diffusion
- social networks
- case study
- knowledge management
- brand image
- augmented reality
- viral marketing
- social networking
- cultural heritage
- social influence
- factors influencing
- user generated content
- social media sites
- neural network
- social interaction
- social media data
- twitter users
- real world events
- social media platforms
- electronic commerce
- search engine