Combating Click Fraud via Premium Clicks.
Ari JuelsSid StammMarkus JakobssonPublished in: USENIX Security Symposium (2007)
Keyphrases
- web search
- search engine
- user clicks
- click logs
- sponsored search
- user behavior
- click prediction
- web spam
- search behavior
- click through rate
- fraud detection
- search sessions
- click behavior
- clickthrough data
- anomaly detection
- law enforcement
- search result
- web search engines
- click data
- web pages
- click models
- criminal activities
- user activity
- vertical search
- online auctions
- online banking
- identity theft
- random walk
- data mining techniques
- log data
- query logs
- search queries
- data mining
- search advertising
- user feedback
- health care
- implicit feedback
- health insurance
- credit card fraud detection
- online advertising
- credit card