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The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps.

Trang P. TranChristopher P. FurnerIlia Gugenishvili
Published in: Int. J. E Serv. Mob. Appl. (2022)
Keyphrases
  • service quality
  • customer satisfaction
  • neural network
  • interaction effects
  • data mining
  • statistical analysis
  • mobile applications
  • positive effects
  • prior studies