Banner Advertisement Effectiveness using Big-5 Personality Traits, Advertisement Recall, and Visual Attention.

Semira Maria Evangelou Michalis Xenos

Published in: PCI (2020)

Keyphrases

visual attention
personality traits
eye tracking
saliency map
eye movements
visual search
vision system
visual attention model
attention mechanism
higher level
salient regions
human behavior
visual saliency
object based visual attention
image classification
multiscale
search engine