Factors Affecting Consumer Acceptance Mobile Broadband Services with Add-on Advertising: Thailand Case Study.
Charnsak SrisawatsakulBorworn PapasratornPublished in: Wirel. Pers. Commun. (2013)
Keyphrases
- factors affecting
- case study
- mobile payment
- factors influencing
- mobile commerce
- location aware
- technology acceptance
- mobile services
- mobile applications
- mobile environments
- context aware
- mobile networks
- electronic commerce
- consumer behavior
- perceived usefulness
- mobile devices
- mobile advertising
- health monitoring systems
- internet advertising
- service providers
- value added services
- internet services
- smart phones
- mobile phone
- key factors
- computing environments
- network infrastructure
- mobile users
- wireless systems
- communication technologies
- web services
- mobile computing
- internet access
- mobile technologies
- wireless technologies
- wireless access
- wifi
- online shopping
- online advertising
- information goods
- internet enabled
- multimedia services
- end users
- context aware services
- wireless networks
- mobile terminals
- business process
- information systems
- location information
- ubiquitous computing
- real world
- behavioral intention
- quality of service
- mobile learning
- user experience
- wireless communication
- service quality