Advertisement Click-Through Rate Prediction Using Multiple Criteria Linear Programming Regression Model.
Fang WangWarawut SuphamitmongkolBo WangPublished in: ITQM (2013)
Keyphrases
- regression model
- prediction model
- prediction intervals
- linear regression model
- multiple criteria linear programming
- click through rate
- sponsored search
- multiple linear regression
- regression methods
- regression analysis
- model selection
- credit card
- bankruptcy prediction
- generalized linear models
- explanatory variables
- user behavior
- search engine
- multivariate regression
- interval valued data
- social networks
- search advertising
- financial data
- long term