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Research on Relationship Between Mental Accounting and Consumer Purchase Behavior.

Mika EzawaTomoaki Tabata
Published in: HCI (21) (2024)
Keyphrases
  • purchase behavior
  • sponsored search advertising
  • mental states
  • social influence
  • electronic markets
  • quickbooks pro
  • data sets
  • neural network
  • case study
  • user interface