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Alignment of operations strategy: exploring the marketing interface.
Celeste Jose Zanon
Alceu Gomes Alves Filho
Charbel José Chiappetta Jabbour
Ana Beatriz Lopes de Sousa Jabbour
Published in:
Ind. Manag. Data Syst. (2013)
Keyphrases
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decision making
data mining
website
artificial intelligence
learning algorithm
user interface
genetic algorithm
information systems
machine learning
databases
data model
long term
social media
selection strategy
optimal strategy
visual interface
telecommunications industry