Improving Marketing Response by Data Mining in Social Network.
Jerzy SurmaAnna FurmanekPublished in: ASONAM (2010)
Keyphrases
- data mining
- social networks
- customer relationship management
- social media
- predictive modeling
- data mining methods
- viral marketing
- direct marketing
- knowledge discovery
- social network analysis
- machine learning
- data mining technology
- data mining techniques
- real world
- database marketing
- customer segmentation
- knowledge discovery in databases
- social networking
- data mining algorithms
- data analysis
- web mining
- rough sets
- pattern mining
- information diffusion
- decision making
- website
- information flow
- link prediction
- decision support
- association rule mining
- online social networks
- data mining tasks
- privacy preserving data mining
- data warehousing
- text mining
- long term
- association rules
- marketing strategies
- complex networks
- computer science