Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach.
Joowon LeeJae-Hyeon AhnPublished in: Int. J. Electron. Commer. (2012)
Keyphrases
- eye tracking
- visual attention
- eye movements
- eye tracker
- human computer interaction
- eye tracking data
- visual search
- focus of attention
- saliency map
- head mounted
- gaze direction
- implicit feedback
- banner ads
- data mining
- eye tracking technology
- eye detection and tracking
- usability studies
- heuristic evaluation
- gaze contingent
- vision system
- expert systems
- website