Knowledge-sharing and influence in online social networks via viral marketing.
Mani R. SubramaniBalaji RajagopalanPublished in: Commun. ACM (2003)
Keyphrases
- viral marketing
- knowledge sharing
- online social networks
- influence maximization
- social networks
- knowledge management
- social media
- knowledge transfer
- social relationships
- social networking
- network structure
- organizational learning
- information diffusion
- influence propagation
- social ties
- e learning
- sharing knowledge
- information sharing
- share knowledge
- customer knowledge
- knowledge exchange
- social networking sites
- social influence
- data mining
- link prediction
- decision making
- information systems
- content analysis
- data collection
- story telling