What Drives Consumers to Pass Along Marketer-Generated eWOM in Social Network Games? Social and Game Factors in Play.
Sara Steffes HansenJin Kyun LeePublished in: J. Theor. Appl. Electron. Commer. Res. (2013)
Keyphrases
- electronic word of mouth
- social networks
- game playing
- social network sites
- games played
- online game
- social connections
- game players
- imperfect information
- game mechanics
- board game
- social interaction
- video games
- multi player
- human players
- computer games
- virtual communities
- general game playing
- game play
- game theory
- online communities
- social media
- game design
- educational games
- nash equilibria
- game theoretic
- nash equilibrium
- minimax search
- social networking
- social relationships
- social network analysis
- consumer behavior
- perfect information
- game description language
- game based learning
- game tree search
- playing games
- attitudes toward
- knowledge sharing
- card game
- game tree
- serious games
- information diffusion
- two player games
- social behavior
- online reviews
- network dynamics
- positive or negative
- learning games
- user generated content
- cooperative game
- social influence
- social factors
- marketing strategies
- social roles
- human computation
- evaluation function
- game development
- prior studies
- game ai
- purchase intention
- digital games
- pure nash equilibria
- social activities
- network structure