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The moderating role of acculturation in fostering young Chinese moviegoers' sustainable e-WOM behaviour in Korea.

Hyeoncheol KimZong-yi Zhu
Published in: Behav. Inf. Technol. (2021)
Keyphrases
  • information sources
  • consumer behavior
  • social networking sites
  • product reviews
  • cross cultural
  • information systems
  • knowledge management
  • statistically significant
  • machine translation
  • text summarization