A decision support framework to implement optimal personalized marketing interventions.
Leo GuelmanMontserrat GuillénAna Maria Pérez-MarínPublished in: Decis. Support Syst. (2015)
Keyphrases
- user profiles
- decision support
- recommender systems
- learning algorithm
- decision support system
- artificial intelligence
- main contribution
- individual user
- database
- theoretical framework
- website
- knowledge base
- e learning
- genetic algorithm
- data mining
- information technology
- dynamic programming
- worst case
- decision makers
- decision making