Query Augmentation based Intent Matching in Retail Vertical Ads.
Huasha ZhaoYe ChenJohn F. CannyTak W. YanPublished in: CIKM (2014)
Keyphrases
- search queries
- keywords
- approximate matching
- database
- matching algorithm
- response time
- query processing
- partial matching
- range queries
- user intent
- keypoints
- user queries
- data structure
- pattern matching
- finding similar
- query evaluation
- query reformulation
- database queries
- query intent
- similarity assessment
- image similarity
- image matching
- user interaction
- matching process
- relevance feedback
- query formulation
- online advertising
- keyword search
- graph matching
- data sources
- information retrieval systems
- query language
- feature points