Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market.
Xiang GongChristy M. K. CheungKem Z. K. ZhangChongyang ChenMatthew K. O. LeePublished in: Int. J. Electron. Commer. (2020)
Keyphrases
- network effects
- switching costs
- mobile payment
- information goods
- business models
- electronic markets
- digital goods
- pricing strategies
- credit card
- market share
- social influence
- mobile payments
- social networks
- mobile services
- key factors
- technology adoption
- agent based simulation
- competitive advantage
- information systems
- online shopping
- fraud detection
- knowledge management