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Antecedents of cognitive trust and affective distrust and their mediating roles in building customer loyalty.
Jung Lee
Jae-Nam Lee
Bernard C. Y. Tan
Published in:
Inf. Syst. Frontiers (2015)
Keyphrases
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customer loyalty
service quality
customer satisfaction
data mining
affective computing
meta cognitive
decision making
information systems
service providers
potential customers
data management
electronic commerce
business process