Drivers of Twitter as a strategic communication tool for non-profit organizations.
María del Mar Gálvez-RodríguezCarmen Caba PérezManuel López-GodoyPublished in: Internet Res. (2016)
Keyphrases
- communication tools
- decision making
- competitive environment
- knowledge management
- computer mediated
- social media
- collaborative learning
- computer mediated communication
- business strategy
- social networks
- distance learning
- information systems
- senior management
- competitive advantage
- social networking sites
- online social networks
- social networking
- computer supported collaborative learning
- emotional intelligence
- information technology
- case study
- online learning
- online discussion
- active learning
- peer assessment
- data collection
- user generated content
- cooperative