Identifying digital traces for business marketing through topic probabilistic model.
Jianhong LuoXuwei PanXiyong ZhuPublished in: Technol. Anal. Strateg. Manag. (2015)
Keyphrases
- probabilistic model
- customer relationship management
- topic models
- telecommunications industry
- data mining
- consumer behavior
- decision making
- direct marketing
- return on investment
- online marketing
- business intelligence
- marketing strategies
- business process
- customer behavior
- internet marketing
- generative model
- language model
- financial services
- tourism industry
- customer retention
- business processes
- business models
- cross selling
- bayesian networks
- customer support
- electronic commerce
- data mining technology
- high tech
- data mining applications
- competitive advantage
- business environment
- social media
- information systems
- case study
- internet advertising
- small and medium sized
- customer service
- customer loyalty
- real world
- success stories
- potential customers
- customer data
- business decisions
- marketing campaigns
- latent dirichlet allocation