From Physical Marketing to Web Marketing: The Web-Marketing Mix.
Efthymios ConstantinidesPublished in: HICSS (2002)
Keyphrases
- website
- web applications
- data mining
- web pages
- long term
- search engine marketing
- decision making
- social media
- consumer behavior
- customer relationship management
- web resources
- marketing strategies
- web scale
- web logs
- database
- web documents
- web users
- online marketing
- short and long term
- link analysis
- web mining
- web content
- semantic web
- predictive modeling
- information sources
- data mining technology
- social networking websites
- information retrieval
- database marketing
- end users
- customer behavior
- user generated content
- web technologies
- web intelligence
- user experience
- linked data