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A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain.
Balázs Gyenge
Zoltán Máté
Imre Vida
Yuriy Bilan
László Vasa
Published in:
J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
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supply chain
decision making
product life cycle
supply chain management
economic order quantity
electronic commerce
manufacturing companies
knowledge management
stochastic model
customer demand
radio frequency identification rfid
stackelberg game