E-Marketing Strategy for Businesses.
Adam GrzywaczewskiRahat IqbalNazaraf ShahAnne E. JamesPublished in: ICEBE (2010)
Keyphrases
- marketing strategies
- customer base
- direct marketing
- life cycle
- database marketing
- electronic commerce
- customer satisfaction
- support systems
- customer relationship management
- market segments
- search engine optimization
- search engine marketing
- data mining applications
- website
- online marketing
- competitive advantage
- database technology
- knowledge discovery
- case study
- real world