Exploring Risk and Fraud Scenarios in Affiliate Marketing Technologies from the Advertisers perspective.
Bede AmarasekaraAnuradha MathraniPublished in: CoRR (2016)
Keyphrases
- potential customers
- website
- online advertising
- decision making
- data mining technology
- online marketing
- data mining
- return on investment
- fraud detection
- advertising campaigns
- risk management
- internet marketing
- data mining techniques
- real world
- keywords
- marketing campaigns
- search engine
- marketing strategies
- anomaly detection
- risk assessment
- sponsored search auctions
- customer behavior
- sponsored search
- customer relationship management
- search engine optimization
- risk factors
- long term