Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret.
Çigdem AslayWei LuFrancesco BonchiAmit GoyalLaks V. S. LakshmananPublished in: CoRR (2014)
Keyphrases
- viral marketing
- social networks
- influence maximization
- information diffusion
- social relationships
- social media
- influence propagation
- online social networks
- social influence
- diffusion models
- social interaction
- online learning
- social network analysis
- social networking
- lower bound
- sponsored search
- social behavior
- information flow
- worst case
- targeted advertising