Firm's Social Media Efforts, Consumer Behavior, and Firm Performance.

Sunghun Chung Animesh Animesh Kunsoo Han Alain Pinsonneault

Published in: ICIS (2014)

Keyphrases

consumer behavior
social media
online consumer
online shopping

social networks
marketing strategies
information technology

user generated content
corporate social responsibility
social networking

decision makers
user behavior
purchasing behavior