The role of trust in e-commerce relational exchange: A unified model.

Prashant Palvia

Published in: Inf. Manag. (2009)

Keyphrases

unified model
relational databases
relational data
trust model
electronic commerce
trust evaluation
business models
reputation models
trust management
electronic marketplaces
social capital
information exchange
databases
relational model
data model
information systems
artificial intelligence