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Complex Fuzzy Rough Set: An Application in Digital Marketing for Business Growth.
Jinxiu Yi
Jabbar Ahmmad
Tahir Mahmood
Ubaid Ur Rehman
Shouzhen Zeng
Published in:
IEEE Access (2024)
Keyphrases
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decision making
fuzzy rough sets
data mining
telecommunications industry
real world
customer relationship management
financial services
consumer behavior
direct marketing
feature selection
image processing
decision makers
success stories
online marketing