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Segmenting market structure from multi-channel clickstream data: a novel generative model.
Yang Qian
Yuanchun Jiang
Yanan Du
Jianshan Sun
Yezheng Liu
Published in:
Electron. Commer. Res. (2020)
Keyphrases
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generative model
multi channel
probabilistic model
clickstream data
em algorithm
latent dirichlet allocation
single channel
semi supervised
web pages
prior knowledge
expectation maximization
pitman yor process
user centric
data mining
similarity measure
search engine
machine learning