Measuring E-Marketing Mix Elements for Online Business.
Kin Meng SamChris R. ChatwinPublished in: Int. J. E Entrepreneurship Innov. (2012)
Keyphrases
- internet marketing
- small and medium sized
- international business
- data mining
- marketing campaigns
- decision making
- online marketing
- internet advertising
- customer relationship management
- telecommunications industry
- tourism industry
- financial services
- internet enabled
- online services
- online learning
- marketing strategies
- website
- consumer behavior
- return on investment
- search engine optimization
- online advertising
- business processes
- direct marketing
- business owners
- information systems
- social media
- business models
- business intelligence
- business process
- electronic commerce
- internet technology
- long term
- customer loyalty
- cross selling
- data quality
- business information
- customer data
- knowledge management
- online communities
- high tech
- search engine
- real time