A Theoretical Perspective on Customer Experience (CX) in Digital Business Strategy.
Nitesh BehareShrikant WaghulkarSaurabh A. ShahPublished in: RICE (2018)
Keyphrases
- business strategy
- customer service
- competitive environment
- information technology
- customer behavior
- information systems
- electronic commerce
- competitive advantage
- customer satisfaction
- strategic decision making
- customer relationship management
- database
- artificial intelligence
- multi agent systems
- cognitive scientists
- real time