Investigating the Buy-Side's Adoption Decision for Technology-Driven Execution Opportunities: An Extension of TAM for an Organizational Adoption Context.
Bartholomäus EndeMarkus GsellPublished in: ECIS (2008)
Keyphrases
- technology adoption
- adoption decisions
- factors that influence
- technological innovations
- perceived usefulness
- innovation diffusion theory
- information technology
- decision making
- user acceptance
- widespread adoption
- individual level
- technology acceptance
- information systems
- contextual information
- factors affecting
- factors influencing
- rapid development
- internet technology
- technology acceptance model
- social influence
- attitudes toward
- context aware
- network effects
- technological innovation
- mobile technologies