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Effectiveness of AI Assistance in Live Streaming: A Randomized Field Experiment.
Lingli Wang
Yumei He
Jiandong Ding
Nina Huang
Yili Hong
Xunhua Guo
De Liu
Guoqing Chen
Published in:
ICIS (2021)
Keyphrases
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live streaming
artificial intelligence
real time
intelligent systems
user interaction