An agent based model as a marketing consultant of companies.
Andrea KulakovVladimir TrajkovikDanco DavcevPublished in: SMC (2001)
Keyphrases
- marketing strategies
- online marketing
- small and medium sized
- potential customers
- customer data
- data mining
- customer relationship management
- customer base
- social media
- long term
- marketing campaigns
- customer behavior
- high tech
- international business
- website
- decision making
- consumer behavior
- customer satisfaction
- success stories
- competitive advantage
- financial services
- customer loyalty
- short and long term
- advertising campaigns
- information systems
- search engine marketing
- database marketing
- direct marketing
- predictive modeling
- simulation models
- multi agent
- customer service
- banking industry
- data mining technology
- risk management
- case study
- market competition