Real-Time Bidding by Reinforcement Learning in Display Advertising.

Han Cai Kan Ren Weinan Zhang Kleanthis Malialis Jun Wang Yong Yu Defeng Guo

Published in: WSDM (2017)

Keyphrases

real time
reinforcement learning
display advertising
robotic control
budget constraints
online advertising
optimal policy
electronic commerce
online auctions
data mining
state space
web search engines
markov decision processes