Who will lead and who will follow: Identifying Influential Users in Online Social Networks - A Critical Review and Future Research Directions.
Florian ProbstLaura GrosswieleRegina PflegerPublished in: Bus. Inf. Syst. Eng. (2013)
Keyphrases
- online social networks
- online social networking
- social relations
- social networking sites
- user activity
- social ties
- social networks
- social media
- online social
- viral marketing
- social graph
- social context
- micro blogging
- online social media
- social networking
- malicious activities
- micro blog
- online communities
- social relationships
- network structure
- user interface
- social graphs
- location based social networks
- influence propagation
- social roles
- social network analysis
- user interaction
- online learning
- website
- human mobility
- social interaction
- greedy algorithm
- link prediction
- user generated content