Deep sentiment analysis: Mining the causality between personality-value-attitude for analyzing business ads in social media.
Haeng Jin JangJaemoon SimYonnim LeeOhbyung KwonPublished in: Expert Syst. Appl. (2013)
Keyphrases
- sentiment analysis
- social media
- social media content
- text mining
- public opinion
- multi aspect
- opinion mining
- data mining
- sentiment classification
- big data
- text classification
- user generated
- natural language processing
- sentence level
- real world
- user generated content
- social networking
- product features
- product reviews
- sentiment lexicon
- personality traits
- knowledge management
- social behavior
- expert systems
- online reviews
- machine learning
- knowledge discovery
- collaborative filtering
- social networks
- artificial intelligence
- databases