What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?
Denghua YuanZhibin LinZhuo RanPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- knowledge sharing
- social network sites
- motivational factors
- transaction cost economics
- online stores
- knowledge management
- learning community
- shopping behavior
- information exchange
- knowledge transfer
- e learning
- online learning
- knowledge exchange
- information sharing
- tacit knowledge
- community members
- purchase decision
- sharing knowledge
- online shopping
- organizational learning
- inter organizational
- incentive mechanism
- factors affecting
- social software
- social capital
- electronic commerce
- mobile services
- share knowledge
- customer knowledge
- story telling
- real world
- knowledge building
- learning activities
- business processes
- pricing strategies
- factors that influence
- key factors
- service quality