Ad Recommendation utilizing user behavior in the physical space to represent their latent interest.
Takanobu OmuraKenta SuzukiPanote SiriarayaMohit MittalYukiko KawaiShinsuke NakajimaPublished in: IEEE BigData (2020)
Keyphrases
- user behavior
- behavioral targeting
- physical space
- user preferences
- online advertising
- browsing behavior
- implicit feedback
- user interaction
- individual user
- user experience
- recommender systems
- collaborative filtering
- user interests
- virtual environment
- web usage mining
- user ratings
- real time
- user behavior patterns
- personalized recommendation
- user actions
- social influences
- search advertising
- user browsing
- click through rate
- user profiles
- real environment
- display advertising
- relevance feedback