Multi-criteria approach to viral marketing campaign planning in social networks, based on real networks, network samples and synthetic networks.
Artur KarczmarczykJaroslaw JankowskiJaroslaw WatróbskiPublished in: FedCSIS (2019)
Keyphrases
- multi criteria
- social networks
- network structure
- complex networks
- community structure
- information diffusion
- link prediction
- viral marketing
- centrality measures
- heterogeneous networks
- social network data
- network analysis
- small world
- marketing campaigns
- social network analysis
- community detection
- communication networks
- imprecise information
- multi attribute
- multi criteria optimization
- online social networks
- decision makers
- data sets
- social networking
- fuzzy logic
- social media
- multi objective
- real world
- social interaction
- social influence
- social relationships
- high dimensional
- feature selection