Return on Investment in Linking Content to CRM by Applying the Linked Data Stack.
Daniel HladkySvetlana V. MaltsevaDmitriy OgorodniychukGrigory DrobyazkoMartin VoigtJon Jay Le GrangePublished in: KESW (2014)
Keyphrases
- linked data
- return on investment
- linked open data
- semantic web
- semantic data
- data sources
- decision makers
- structured data
- data integration
- structured information
- data mining applications
- web content
- banking industry
- data publishing
- mashup
- semantic search
- rdf data
- metadata
- qr codes
- rdf graphs
- database
- customer relationship management
- information extraction
- case study
- web services
- knowledge base
- information retrieval