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Building brand loyalty through user engagement in online brand communities in social networking sites.
Xiabing Zheng
Christy M. K. Cheung
Matthew K. O. Lee
Liang Liang
Published in:
Inf. Technol. People (2015)
Keyphrases
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social networking sites
user engagement
social networking
social media
social networks
internet users
instant messaging
online social networks
online social
young adults
online communication
user generated content
social relationships
social activities
user experience
social recommendation
data analysis
machine learning
social relations
information systems