Building brand loyalty through user engagement in online brand communities in social networking sites.
Xiabing ZhengChristy M. K. CheungMatthew K. O. LeeLiang LiangPublished in: Inf. Technol. People (2015)
Keyphrases
- social networking sites
- user engagement
- social networking
- social media
- social networks
- internet users
- instant messaging
- online social networks
- online social
- young adults
- online communication
- user generated content
- social relationships
- social activities
- user experience
- social recommendation
- data analysis
- machine learning
- social relations
- information systems