Social Media Analytics and Business Value: A Theoretical Framework and Case Study.
Nargiza BekmamedovaGraeme G. ShanksPublished in: HICSS (2014)
Keyphrases
- theoretical framework
- social media
- case study
- business intelligence
- big data
- social networking
- social networks
- big data analytics
- user generated content
- theoretical foundation
- social interaction
- conceptual framework
- online social networks
- software development
- social media data
- knowledge management
- statistical learning theory
- real world
- online forums
- collaborative knowledge building
- social networking sites
- process oriented
- fundamental principles
- statistically significant