Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers.
Paul Benjamin LowryGreg D. MoodyAnthony VanceMatthew L. JensenJeffrey L. JenkinsTaylor WellsPublished in: J. Assoc. Inf. Sci. Technol. (2012)
Keyphrases
- website
- privacy policies
- website design
- online learning
- internet users
- online stores
- online services
- personal information
- privacy aware
- comparison shopping
- information systems
- marketing strategies
- privacy preserving data mining
- security issues
- information security
- real time
- maximum likelihood
- decision making
- online retailers
- business owners
- internet shopping
- differential privacy
- data privacy
- privacy concerns
- privacy protection
- private information
- visual cues
- computer mediated
- privacy preserving
- intrusion detection