Perceptions of Cultural Sensitivity through Language Choice in Online Advertising: The Effects of Medium and Gender.
Melissa BishopSamar BaqerSandra HendersonPublished in: AMCIS (2006)
Keyphrases
- online advertising
- user behavior
- behavioral targeting
- programming language
- interaction effects
- individual differences
- display advertising
- advertising campaigns
- language learning
- gender differences
- user experience
- sponsored search
- context dependent
- college students
- long tail
- information retrieval systems
- internet advertising
- data mining