From Mobile Service Quality Evaluation to E-Word-Of-Mouth: What Makes the Users of Mobile Banking Applications Speak About the Bank?: The Moderating Role of Brand Reputation.
Amira Trabelsi ZoghlamiKarim Ben YahiaSarra BerraiesPublished in: Int. J. E Serv. Mob. Appl. (2018)
Keyphrases
- mobile services
- quality evaluation
- mobile devices
- mobile web
- mobile applications
- mobile users
- human perception
- user experience
- evaluation model
- mobile technologies
- mobile learning
- information services
- mobile phone
- content sharing
- quality metrics
- artificial neural networks
- mobile internet
- commercial banks
- brand image
- smart phones
- user interaction
- learning process
- expert systems
- neural network
- databases