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A Study on the Intention to Adopt Third Generation (3G) Wireless Service on a Small Community with Unique Culture: The Use of Hofstede Cultural Dimensions in Predicting the Interaction between Culture and the Technology Acceptance Model on Guam.

Kevin K. W. Ho
Published in: Int. J. Syst. Serv. Oriented Eng. (2012)
Keyphrases
  • cultural dimensions
  • technology acceptance
  • e learning
  • factors affecting
  • cross cultural
  • cultural differences
  • learning environment
  • mobile devices
  • human computer interaction
  • electronic commerce
  • cognitive style