Segmenting the Fixed and Mobile Service Markets in the USA: A Cluster Analysis.
Alexander SerenkoOfir TurelMehdi ZahafPublished in: AMCIS (2007)
Keyphrases
- cluster analysis
- mobile services
- categorical data
- mobile devices
- clustering method
- data mining
- factor analysis
- clustering algorithm
- hierarchical latent class models
- data mining techniques
- mobile users
- unsupervised learning
- k means
- user experience
- mobile applications
- information services
- database
- distributed systems
- data warehouse
- data analysis
- cluster validity