How to Measure Influence in Social Networks?
Ana Carolina RibeiroBruno AzevedoJorge Oliveira e SáAna Alice BaptistaPublished in: RCIS (2020)
Keyphrases
- social networks
- social influence
- information diffusion
- viral marketing
- social network analysis
- similarity measure
- social media
- degree centrality
- online social networks
- complex networks
- social networking
- network structure
- distance measure
- data mining
- real time
- social interaction
- information theory
- information flow
- information technology
- influence maximization
- information propagation
- influence propagation
- neural network