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Information Technology for Choosing the Trademark Considering the Attitude of Consumer (short paper).
Tetiana Kysil
Ivan Izonin
Olha Hovorushchenko
Published in:
IntelITSIS (2020)
Keyphrases
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information technology
information systems
electronic commerce
south africa
researchers and practitioners
purchase intention
data mining
genetic algorithm
attitudes toward
human capital
business strategy
purchase behavior